In 2019, Don Baker started to transfer shares of his ownership into an ESOP. An ESOP is an Employee Stock Ownership Program, which allows ordinary employees to own a portion of the company. Don has stated this his intention is to gradually transition his entire ownership stake into the ESOP, allowing for a much greater portion of the company to be held by the employees who work here. The ESOP has transformed the retirement and life of many of the employees. It serves as a unique incentive to keep the company healthy and growing.